Choice Financial Partners, one of the fastest-growing insurance brokerage platforms in the country, contracted Corling & Co. for a branding and marketing overhaul, who then contracted me to do a full, top-down website design and build, from preliminary wireframing to final development.

The overall design approach balances creativity with clarity, providing a unique visual identity while driving users to the site’s key conversion points. A notable feature in this project is the fully responsive, custom graphic placement that breaks out of the proverbial grid of web design – overlapping color blocks provide visual intrigue and dynamism, vertical text with a parallax scroll effect gives the brand more touchpoints with the user, and custom graphic elements like slashes and flags freshen the design and give it a human touch.